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OfficeMax enters mobile commerce
Retailer OfficeMax has launched a mobile commerce site right in time for the holiday shopping season.The site is powered by Usablenet and can be found at http://www.officemax.com.To get consumers into...
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Office supply merchants’ back-to-school mobile efforts incomplete
Dell lets customers research and purchase back-to-school offers on its mobile site, but other sellers do notFew office supply retailers or manufacturers have implemented fully realized mcommerce...
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OfficeMax ingratiates loyalty members with mobile rewards
OfficeMax's mobile shopping appRetailer OfficeMax has rolled out an iPhone application to enhance benefits for its MaxPerks Loyalty members and improve the shopping experience for consumers.There is no...
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OfficeMax mobile social app drives calendar sales among holiday party-goers
OfficeMax tries to spread holiday cheer via mobileOffice products retailer OfficeMax Inc. has introduced the Holiday Party Bingo iPhone application that works alone or in conjunction with the companion...
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OfficeMax distributes weekly circular, special offers via multiplatform...
OfficeMax redirects app users to the mobile Web to complete a purchaseOffice products retailer OfficeMax Inc. has enhanced its free application for Apple’s iPhone with mobile-only deals and launched a...
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OfficeMax exec: Mobile integral to customer loyalty strategy
OfficeMax is using mobile to engage its most loyal customersThe mobile medium in general and smartphone applications in particular are key elements of office products retailer OfficeMax Inc.’s strategy...
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OfficeMax delivers faster in-store experience with Google Wallet
OfficeMax expands mobile strategy with payments via Google WalletOfficeMax is letting in-store customers pay via Google Wallet to deliver a faster, personalized in-store shopping experience.OfficeMax...
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OfficeMax puts customer benefits before ROI in mobile
NEW YORK – An OfficeMax keynote at the Mobile FirstLook: Strategy 2012 conference discussed the retailer’s approach to mobile which revolves around giving customers easy access to the brand ahead of...
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OfficeMax personalizes virtual holiday greetings via app
OfficeMax is taking its popular ElfYourself holiday marketing mobile this year with an application that increases brand awareness and drives in-store traffic.The OfficeMax ElfYourself app will be...
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OfficeMax offers incentive to drive mobile ad click-throughs
OfficeMax is running a new mobile advertising initiative that entices consumers to tap on the creative by offering them a discount.The company is running the effort within Pandora’s iPhone application....
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